AICP
2017 Titles

Studio: Trollbäck+Company
Role: Chief Creative Officer

We created this title sequence to unveil the new AICP logo at the 2017 awards show, as well as additional content for the screens on each floor of MoMA during the event. As with all AICP projects, this piece now resides in the MoMA permanent collection.

Our titles for the 2017 AICP Awards celebrate the organization’s first rebrand in 45 years.

A world of abstractions tells a visual story about the creative process of building a brand identity, culminating in the new brand mark designed by Collins. We created motion content for screens throughout the MoMA, and the new work joins our previous projects for AICP in the museum’s Department of Film archives.

View the full case study at Trollbäck+Company.