Podcasts
Press
Business Reporter: From free to fee—how to build a brand worth subscribing to
Business Reporter: From free to fee—how to build a brand worth subscribing to
Five lessons for brands from YouTube creators
Maneuvering through the complex process of music creation is a skill that every marketer and creative director must acquire, but one that’s often hard to perfect.
Navigating the Melodic Maze: How to direct musicians for sonic branding and advertising
Maneuvering through the complex process of music creation is a skill that every marketer and creative director must acquire, but one that’s often hard to perfect.
Adweek: Take a Page From the Motion Identity Playbook
The need for distinguishable motion design far exceeds basic functionality: Motion is inherently emotional.
Can I Use ChatGPT as a Tool for Branding?
With a flurry of advances in publicly-available AI tools in 2022, I’m very curious to see how we can begin to incorporate them into our creative and strategic workflows in 2023.
Muse By Clio: 'We Should Never Repeat Ourselves.' A Blueprint for Design.
This simple career advice has informed every aspect of my work
Transform Magazine: Trollbäck+Company rebrands fintech company Betterment
Global design and branding studio, Trollbäck+Company, developed a new brand identity for digital wealth management company Betterment.
CreativePool: Finding your voice with the Chief Creative Officer of Trollbäck+Company
CreativePool: Getting to know Trollbäck Chief Creative Officer Alex Moulton
Creative Pool: In 2021, Brands Need to Be More Honest
Advertising has long been viewed as a series of “beautiful lies.” It’s much easier to sell an aspiration than to speak the truth or take a stand. Yet a new era is rapidly approaching – one where 81% of consumers want to support companies they believe in, but admit to trusting only 1 in 3 brands they purchase.
MarComm News: Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS
Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS
HUSH+1 Podcast
Alex Moulton is a New York City-based creative director, musician, entrepreneur, and currently Chief Creative Officer at Trollbäck+Company. Alex was previously at VICE, where as Senior Director he helped launch Live Nation TV. He is a noted expert in the fields of branding, rebranding, and audio branding, and works across disciplines in design, music, film, art, advertising, and technology.