Amazon Studios
& Originals
Sonic Identity

Agency: eyeball
Role: Executive Creative Director

While working closely with other Amazon teams, we had the opportunity to create logo animations and sonic identities for the launch of Amazon Studios and Originals.

This was the first Amazon Studios logo animation and mnemonic. Prime Video was just being born from Amazon Instant Video, and we knew something big was coming.

We also made audio logos and animations for the early Amazon Originals, which were focused on comedy and kids series. While the brand identity evolved over time, I’m very proud that our audio mnemonic stood the test of time. A very slightly updated version (not arranged by me) still accompanies the Amazon Original opener.