Bite
Brand Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

We worked with Studio Ramsay Global and FOX Entertainment to name and design Bite, a brand-new, always-on, global food brand.

Inspired by the boundary-pushing attitudes of Gordon and FOX, we conceived Bite as a brand fueled by a relentless desire to break through pop culture and connect diverse tastes.

Short, punchy, and spicy, the name is a nod to FOX’s maverick spirit and Gordon Ramsay’s biting, in-your-face personality. But more than that, it’s a call-to-action for audiences to dig into whatever they’re into and take a bite out of life. Bite empowers you to level up your food game by feeding curiosity and inviting everyone to the table. We positioned Bite as the destination for content, experiences, and products that meet you wherever you are on your food journey—making life better, food easier, and the world more flavorful.

View the full case study at Trollbäck+Company.

The Bite logo is built to be attention-grabbing yet approachable, bringing the brand’s ethos to life with bold typography while catering to a wide spectrum of personal tastes and interests through a custom garnish system that replaces the tittle of the “i.”

Anchored by a signature mustard garnish, the hero logo is bright and poppy. But with a library of CG garnishes to choose from— hummus, pesto, cranberries, ketchup, and more—the logo can transform and be personalized for a bevy of tastes and flavors.

The visual identity is built around the creative concept “Find Your Flavor,” which invites everyone to get their hands dirty with food by embracing the beautiful imperfections of home-cooked meals. Brand patterns are crafted from abstracted food shapes, creating a colorful tapestry of all kinds of ingredients and flavors for every type of food lover.

In motion, the identity features sharp, staccato movements that align with the brand’s bold personalities and content. To further bring the brand strategy to life, animations bring to life the process of leveling up, honing your craft, and adding to your repertoire.