Disney Bundle
Brand Strategy & Visual Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

Following our brand launch for Disney+, we designed the marketing system for Disney Bundle–bringing Disney+, ESPN+, and Hulu into a unified subscription offering. Two years later, we refreshed the design, strategy, and brand positioning to offer a more expansive and flexible system.

To showcase the bundle’s limitless possibilities available to customers, we set out to create a visual identity rooted in flexibility and establish Disney Bundle as a brand in and of itself by bringing it to the forefront in all graphic elements.

Our design system features an extended color palette that stands apart from, yet unites, each of the sub-brands. We built multi-platform static and motion toolkits to highlight the scope and scale of content available, perpetually moving through colorful spaces so that audiences can feel the epic offering of bundled shows, movies, and characters.

View the full case study at Trollbäck+Company.

The new Disney Bundle logo and design was unveiled at D23 Expo, where fans got a sneak preview of the brand, upcoming originals, and exclusive content. The must-see experience (created and built by 2Heads) united the Disney+, Hulu, and ESPN+ booths, and featured massive branded Disney Bundle wraps, panels, interactive kiosks, and merchandise across 12K square feet for 100K guests.