IRIS
Brand Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

Working directly with the founder, we helped define IRIS as an audio innovator on a mission to reshape the culture of sound. The science, technology, and sustainable philosophy at the heart of IRIS form a brand story that shows how better sound can shape a better world.

After a deep dive into the science powering IRIS’s spatial audio algorithm, we developed the strategy, vision, and tone of voice for the brand, positioning the company as a human-first alternative to other emerging immersive audio technologies.

By demonstrating all of the ways IRIS is working every day to ignite a movement to Listen Well—from drastically improving sound quality and dynamics to its potentials for wellness, science, and sustainability—we helped take the IRIS brand from concept to market, using compassionate storytelling to attract funding and interest in its initial investment and planning phases. IRIS’s logo, palette, design, and imagery work together to evoke a modern and connected world of sound.

View the full case study at Trollbäck+Company.