MTV International
Visual Identity

Studio: Trollbäck+Company
Role: Chief Creative Officer

Working with MTV’s international design team in Buenos Aires, we created a holistic design system that aligns all international properties across on-air, digital, and social.

Our bold graphic framework unifies the MTV brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets.

We looked to MTV’s iconic logo to inform brand language and connect every touchpoint. The simplified mark delivers a strategic device that activates messaging while a flexible type system provides a visual hierarchy for all sub-brands and partnerships. Our design system creates consistency across every screen for every platform, amplifying MTV’s brand voice and maximizing legibility for smaller screens. So no matter where you are, you know you’re watching MTV.

View the full case study at Trollbäck+Company.