Ovation
Brand Identity

Agency: eyeball
Role: Executive Creative Director

As a longtime fan of Ovation, the only U.S. cable channel dedicated to art, culture, film, music, fashion, and arts advocacy, I was thrilled to lead this comprehensive network rebrand.

We developed a brand positioning for Ovation to highlight the network’s deep commitment to the arts, dance, and filmmaking, and introduced a new tagline, “Be Moved.”

We developed a visual identity system that included on-air design, off-air marketing, web design, audio identity, and corporate collateral. Each programming block was given its own unique character and set of animation techniques, unified by a consistent color palette and font. The result was a more modern, artful, and emotional brand identity.