Broadcast Beat: Trollbäck+Company Welcomes Alex Moulton As Chief Creative Officer

Creative agency Trollbäck+Company has added Alex Moulton as Chief Creative Officer. He is tasked with leading the next wave of success at Trollbäck+Company, which is distinguished for helping globally recognized businesses and organizations develop meaningful and sustainable brands through design-driven strategy and mixed media.

Moulton, who joins the agency from VICE Media, is already well underway in continuing the agency’s brand-building heritage — most recently at the helm of NBC Universo’s highly regarded brand refresh, as well as show packaging for ESPN’s “The Undefeated In-Depth: Serena with Common.”

“Alex brings an invaluable perspective to Trollbäck+Company as both an artist and entrepreneur,” says Founder Jakob Trollbäck. “In his short time here, he has already reinvigorated the collective creative energy of our company. This clearly stems from his constant quest to dig deeper as a creative problem solver, which falls perfectly into our philosophy of ‘Discard everything that means nothing.’”

“I’ve always held immense respect and admiration for Trollbäck+Company’s commitment to thoughtful Scandinavian design ideals,” adds Moulton. “And having enjoyed watching the company’s evolution over the years, I’m honored to now be a part of it. My vision for Trollbäck+Company is very clear: design culturally relevant, sustainable brands — from initial strategy and positioning to content and experiential activations —  with a nimble and holistic approach that makes us the ultimate partner for CMOs who care about designing an enduring brand and bringing it to market with integrity.”

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