Design Week: Design in 2019 – what will animation and motion graphic design look like?

What do you think 2019 will hold for animation and motion graphics design?

This year we’re going to experience a mass adoption of motion graphics design and animation, perhaps more than ever before. As more brands look to use motion design to stand out on their social and digital channels, they’ll need to define their unique voice and stylistic approach. That brand-level need for differentiation will translate into more brands taking their motion identity seriously by clearly defining their personality through animation – whether graphic or using illustrative techniques.

In many ways, this will be a first for brands that are moving beyond the traditional static visual identity systems that they relied on in the past. On the trend-conscious and experimental side of motion design, we are going to see a lot more play with responsive typography and real-time type integrations into video using AR and VR frameworks. But these applications of the newer technologies aren’t for everyone’s taste or appropriate for most communications needs, so I expect these will stay on the fringes with a few notable and exciting breakthroughs.

Read the full interview at Design Week.