Motion Awards: Trollbäck+Company got in the game and scored big time!

Trollbäck+Company got in the game and scored big time!

Trollbäck+Company’s flexible design system for NFL GameDay’s 360° refresh prioritizes digital and unifies the brand to enable consistent cross-platform clarity. Placing a premium on authenticity, directness, and surprise, the design combines a bold use of team colors with football iconography to strike an emotional chord with fans. The editorial approach puts the players and franchises first, generating drama through movement and editing.

Award listing here.