Podcasts
Press
New Digital Age: Why Gen X Suddenly Matters More For Brands
Among the many pivots that brands will need to make in a post-COVID-19 world, there’s one oversight that no one seems to be discussing yet: the rising relevance of Gen X.
Dexigner: Trollbäck+Company Delivers a Fresh Brand Evolution for TBS
Trollbäck+Company has delivered a fresh brand evolution for TBS, elevating the network from one of TV's top comedy brands to a genre-fluid, taste-driven entertainment destination.
Motion Awards: Trollbäck+Company got in the game and scored big time!
Trollbäck+Company got in the game and scored big time! Motion Award winner.
Experiential Retail: How Can Screens Improve the In-Store Experience?
From smarter store layouts to interactive kiosks to high-concept pop-ups, retailers across all business sectors are working rapidly to update and optimize new in-store experiences for a new era of IRL interaction.
Dieline: Forget Disruption. Here’s How To Build An Enduring Brand Strategy.
Branding for differentiation or hype is one of the most significant factors standing in the way of long-term, successful branding today. The truth is, to build strong, lasting, engaging relationships with consumers, brands need to do more of the right thing—and less of everything else.
Transform Magazine: Ooh la la, the Paris 2024 logo needs to be taken seriously
Alex Moulton mulls over whether the controversial marque can silence its critics
Creative Review: Fox’s updated brand features a chunky new abstract logo
New York studio Trollbäck+Company has overhauled Fox Entertainment’s visual identity – but is its new geometric look enough to set it apart from streaming competitors?
Digital Arts: The new World Cup logo: designers on how it scores against WC logos of old
What are designers thinking about the new World Cup 2022 logo?
GDUSA: People To Watch 2019
Alex Moulton named to Graphic Design USA People To Watch list 2019
Design Week: Design in 2019 – what will animation and motion graphic design look like?
Design in 2019 – what will animation and motion graphic design look like? article by Alex Moulton
CEO Today: The Three Cs of Global Brand Consistency
Global brand consistency in three easy steps.
Transform Magazine: Five minutes with Alex Moulton
Trollbäck+Company is a design studio dedicated to building strategic identities, sustainable brands and moving experiences. Chief creative officer Alex Moulton talks about the studio’s work and the challenges in today’s branding world.
Cresta Awards: Playlist
Alex Moulton and September Raines of Trollback + Company, NYC pick 13 cool tracks to get you through intense times
The Daily Brief Podcast
Since attending performing arts school in London, Alex Moulton, now chief creative officer of Trollbäck+Company, has had a passion for music. But instead of becoming a deejay, even though he still spins, or a singer, he became a business builder, a strategic thinker, an entrepreneur.
Newscast Studio: Oxygen explores negative space, fragmentation in rebranding
Oxygen explores negative space, fragmentation in rebranding
PostPerspective Behind the Title: Trollbäck CCO Alex Moulton
As creatives and designers, I think our primary role is to encourage new perspectives and challenge the status quo. Right now, my personal goal is to redefine the traditional business paradigms of growth and value.
PostPerspective: Industry vet Alex Moulton joins NYC’s Trollbäck+Company
Industry vet Alex Moulton joins NYC’s Trollbäck+Company
Broadcast Beat: Trollbäck+Company Welcomes Alex Moulton As Chief Creative Officer
Trollbäck+Company Welcomes Alex Moulton As Chief Creative Officer