Transform Magazine: Ooh la la, the Paris 2024 logo needs to be taken seriously

At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there was a reason to create a classic flame-shaped logo, the Olympic Games is absolutely it. But after a deeper look, confusion sets in. What exactly is this logo trying to communicate? Is it an effective rallying point for a global event? Is the design system robust enough to support all the needs that will inevitably come up in messaging around the Games?

All designers can attest to the challenges of creating a logo that balances clarity with memorability. Every day, we’re asked to create something that hasn’t been seen before or copied endlessly. Unfortunately, in this case the designers weren’t quite able to transcend this fundamental challenge.

Read the article here.